Social Media Leasing & Marketing Associate Job at Cardinal Group Management, College Park, MD

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  • Cardinal Group Management
  • College Park, MD

Job Description

Job Responsibilities


Social Media


  • Manage and monitor Landmark's social media channels (Instagram and TikTok) while following the companys Social Media Strategy and Policies
  • Develop and execute monthly social content calendars for social media accounts that tell the brand story and create brand relevance
  • Publish unique, audience-specific content on social media channels to drive brand awareness and engagement
  • Engage with followers on Instagram via comments, likes and shares
  • Work with our corporate video team to conceptualize and produce videos for social media and other digital platforms
  • Maintain a consistent brand presence through appropriate brand colors, guidelines and layouts for visuals
  • Manage weekly Instagram giveaway campaign, including ideation, content creation, winner selection, gift acquisition and delivery.
  • Assist Social Media Director with planning and coordinating lifestyle photoshoots


Leasing & Resident Experience
  • Be a brand ambassadorgreet prospective residents with energy and enthusiasm, providing tours that showcase everything Landmark has to offer.
  • Assist with lease applications and ensure a seamless, efficient process for future residents.
  • Utilize CRM to track leads, manage prospect interactions, and ensure a seamless leasing experience from initial inquiry to signed lease.
  • Deliver exceptional customer service to both current and prospective residentsbe the go?to person for their needs.
  • Assist with front desk operations, handling inquiries, answering calls, and responding to emails professionally and promptly.


Requirements
  • Current college student in pursuit of a Bachelors degree, preferably in Marketing, Communications, Advertising, PR, Journalism or related fields of study
  • Experience managing a brand or influencer Instagram presence
  • Passion for social media and content creation, ideally displayed through a strong personal social presence
  • Strong grasp of major social media platforms including Instagram and TikTok.
  • Comfortable in front of the camera, for Instagram stories, reels and TikTok


Skills & Experience You Will Gain from This Position
  • Social Strategy
  • Content Calendar Creation
  • Social Content Creation
  • Copywriting
  • Video Editing
  • Brand Management
  • Social Analytics
  • Photoshoot Experience
  • Customer Service
  • Leasing and sales


Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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