Overview The Marketing Manager is responsible for closely working with the franchisees in developing, implementing, and executing strategic marketing plans that drive brand growth, customer acquisition, and retention. This role requires a deep understanding of the pizza and food category in the assigned markets, strong leadership skills, and the ability to navigate the complexities of international marketing. Qualifications Bachelor’s degree in marketing, Business Administration, or related field Proven experience as a Marketing Manager or similar role within the food and beverage industry (5+ years preferred). Strong understanding of international marketing, market research methods, and data analysis. Proficiency in marketing software (e.g., CRM tools, Google Analytics, HubSpot, etc.). Excellent communication and interpersonal skills. Creative thinker with the ability to develop innovative marketing strategies. Strong project management and organizational skills. Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets. Ability to work under pressure and meet deadlines. Up to date with the latest trends and best practices in online and offline marketing. Up to 20% Travel required for the role. Key Responsibilities Strategic Planning: Develop and implement comprehensive marketing strategies that align with the company’s global objectives and local market nuances. Foster a culture of close collaboration and information sharing with the franchisees. Collaborate with the franchisees to conduct market research and analysis to identify new opportunities, consumer preferences, and competitive landscape in various regions. Experimenting with various organic and paid acquisition channels Campaign Management: Plan and monitor execution of integrated marketing campaigns across digital, social media, email, content marketing, and traditional advertising channels. Guide the production of marketing materials, including menus, packaging, promotional items, and website content tailored to each market. Brand Management: Ensure consistent brand messaging and visual identity across all markets. Develop and maintain relationships with local media outlets, influencers, and key stakeholders to enhance brand visibility. Customer Engagement: Develop strategies to engage with customers, enhance their experience, and build brand loyalty. Oversee customer feedback mechanisms and implement improvements based on insights. Budget Management: Develop and manage the BGF, ensuring all activities are cost-effective and within budget. Track and report on the effectiveness and ROI of marketing campaigns in each market. Localization and Adaptation: Adapt global marketing strategies to fit the cultural and regulatory requirements of each market. Work closely with local teams to ensure the successful implementation of marketing initiatives. Performance Analysis: Analyze the success of marketing campaigns and present findings and recommendations to senior management. Use data-driven insights to adjust marketing strategies and tactics as needed. Partnerships and Collaborations: Help franchisees identify and establish partnerships with local organizations, vendors, and agencies to enhance marketing efforts. Negotiate contracts and manage relationships with third-party service providers at a regional level. #J-18808-Ljbffr Papa John's International , Inc.
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