Business Systems Analyst / Product Manager Job at Synergy Interactive, Pleasanton, CA

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  • Synergy Interactive
  • Pleasanton, CA

Job Description

Overview:

We are seeking a Product Manager with strong business systems analysis experience to support Salesforce CRM initiatives. This role will define product strategy, gather and translate requirements, and partner closely with cross-functional teams to deliver high-quality solutions.

Key Responsibilities:

  • Define product vision, strategy, and roadmap aligned with business objectives.
  • Collaborate with stakeholders to gather requirements and prioritize features.
  • Work with engineering, design, and business teams to deliver solutions that meet user needs.
  • Analyze business processes and recommend system enhancements to improve efficiency.
  • Manage the full product lifecycle from concept through launch and adoption.
  • Monitor product performance and identify areas for optimization.
  • Develop BRDs, PRDs, user stories, and acceptance criteria.
  • Create process flows, journeys, and system diagrams.
  • Support backlog grooming and sprint planning.
  • Collaborate with engineering and QA during development and UAT.
  • Maintain documentation in Confluence and track work in Jira.

Required Skills & Experience:

  • 3–5 years of hands-on experience as a Business Systems Analyst, preferably with Salesforce CRM (Sales Cloud and/or Marketing Cloud).
  • Strong understanding of CRM workflows, data models, and integrations.
  • Experience translating business requirements into functional specifications.
  • Strong communication and stakeholder management skills.
  • Experience working in Agile environments.

Preferred Qualifications:

  • Salesforce certifications (Administrator, Sales Cloud Consultant, Marketing Cloud Consultant).
  • Experience with additional CRM or marketing automation tools.
  • Familiarity with data analytics and reporting tools.

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